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您现在的位置:首页> 留学> 雅思> 真题> 2012年10月27日雅思大作文真题:广告到底能不能影响人们的消费

2012年10月27日雅思大作文真题:广告到底能不能影响人们的消费

发布时间:2013-08-07 15:56浏览次数:6927
要求:

题目要求:

Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree?

题目讲解:

题义理解上有那么一点难!但是总之都跟广告有关。

广告使人们都看上去一样,也就是广告的宣传效应会影响人们的消费行为 manipulate people's buying behaviour然后掀起一些特定品牌的时尚create fashion。也就是去写广告的影响力会使一些brands垄断市场monopolise the market。
但是广告其实并不会使人们都一样,我们不能低估人们对于产品质量和个人喜好的理性underestimate people's rationality to products quality and the influence of personal preference.
这么一分析,还是我们说的广告经典题,广告到底能不能影响人们的消费!
用户的作文(系统评分88.0分
评语:

作者词汇基础很好,也能较灵活使用学术词汇,望继续努力;衔接词和过渡词用的很不错;使用了部分简单的长难句,可适当增加一些复杂的长句。

用户练习作文:

Recently, I found on the internet that advertisements are regarded as another term of pollution to the public. However, hardly could anyone imagine the world without it as it certainly brings a huge amount of merits. As far as I could tell, the amount of pros that advertising has brought to people has far exceeded its cons. In the first instance, advertising is the sales gimmick to Oligopolies. In such sort of market, firms complete with each other to gain the market shares. However, they will be reluctant to increase or lower their price because the information is interdependent and consumers have got tones of other substitutes. Therefore, the only way to promote their sales will be through advertising. Some consumers, on the other hand, do find such information useful while choosing what to buy. There is a common sense in it: hardly could an inefficient and stagnant firm invest a great deal of money on investment. In addition to that, big firms are able to lay the cornerstone to provide goods and services with better quality, which might benefit the consumers. Nevertheless , some argue that people will be easily swayed by advertisement featuring with beautiful movie stars and make irrational decisions or even buy goods on impulse especially when talking about youngsters with less consciousness and experience. This is still a rather minor problem. We can tackle this by taking some measurements. For example, to educate young people not buying goods they don’t need and maybe set a regulation of age limits on purchasing certain goods like cosmetics and high-tech products. To conclude, advertisements in my opinion will hardly influence people’s purchasing patterns. Instead, some well-made advertisements can approve he aesthetical capability of the viewers. Although youngsters are worried in this advertising explosion century, education and recognition can prevent them from being coned to a great extent.

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