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您现在的位置:首页> 留学> 雅思> 真题> 2012年10月27日雅思大作文真题:广告到底能不能影响人们的消费

2012年10月27日雅思大作文真题:广告到底能不能影响人们的消费

发布时间:2013-08-07 15:56浏览次数:6872
要求:

题目要求:

Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree?

题目讲解:

题义理解上有那么一点难!但是总之都跟广告有关。

广告使人们都看上去一样,也就是广告的宣传效应会影响人们的消费行为 manipulate people's buying behaviour然后掀起一些特定品牌的时尚create fashion。也就是去写广告的影响力会使一些brands垄断市场monopolise the market。
但是广告其实并不会使人们都一样,我们不能低估人们对于产品质量和个人喜好的理性underestimate people's rationality to products quality and the influence of personal preference.
这么一分析,还是我们说的广告经典题,广告到底能不能影响人们的消费!
用户的作文(系统评分92.5分
评语:

过渡词很丰富,衔接词同时使用的恰到好处;作者句法基本功不错,可适当增加从句的使用;作者词汇基础扎实,拼写也很棒。

用户练习作文:

With increasing numbers of companies taking advantage of commercials to boost sales amid the sluggish economy, many experts, however, believe that advertisements actually dampen consumers’ passion to be themselves by intentionally misleading all of them to purchase several well-known brands or pursue the same appearance. I am, however, not convinced by this view. Admittedly, skillfully designed promotion campaigns can effectively grab clients’ attentions and therefore provide them with incentives to buy more. That is one of reasons why many global manufacturers of products including food, beverage as well as cosmetics are willing to spend lavishly on producing Ads with the hope to not only survive but thrive amid the age of turbulence by occupying larger market shares. Despite the facts mentioned above, it is ridiculous to expect that those promotions are capable of unleashing their magic to such an extent that people would blindly choose same types of handbags, clothes, or perfumes regardless of their affordability. After all, only a tiny proportion of consumers with strong financial clouts, for example, are able to afford luxurious products under influence of commercials. Their impoverished peers, by contrast, are more likely to put their practicality and durability first even under circumstances where they are heavily bombarded by TV commercials showing beautiful girls smiling with fashionable and shiny bags carried in their arms. In conclusion, people’s decisions to buy products are primarily based on their preferences and incomes. Advertisements would only impact behaviors of specific groups of buyers with corresponding purchasing powers. In other words, for people being trapped by extreme poverty, walking across billboards promoting limited editions of Gucci’s new arrivals is not likely to prompt their craze.

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