2012年7月7日雅思大作文真题:广告对消费者的影响

作者词汇基本功不错，学术词汇表达灵活熟练；作者有一定功底，可在平时练习中增加长难句的记忆；行文稍显不流畅，应增加文中衔接词的使用。

Advertising, nowadays, is rapidly developing, covering numerous of industries and purposes. The advertising purposes mainly focus on increasing the companies’ profits, and this is relevant to intention of encouraging people to buy in quantity and promoting their goods’ quality. Is there a laterality of one of these purposes in advertising industries? This raises a controversial topic of whether advertising encourage publics to buy in quantity but not selling their quality. Thus, this essay will figure it out for you. Advocates support that advertisements are designed to increase sales. Indeed, number of goods that is being sold is a very important factor for the profits of commerce, which is a target for lots of companies. For instance, Mcdonald’s introduces both paper and electronic coupons in both internet and in streets, as well as selling a new “cheap” set of meal on the TV. Coupons and sets of meal is, actually, cheaper than any sole items, and this reveal how Mcdonald’s increase their profits. Using the psychology of publics, for example: ‘it seems cost less to buy a set of meal involving a chicken burger with a drink, which is 20 RMB, compared to one chicken burger that cost 18 RMB’, is an approach to increase Mcdonald’s sales in many items. So, encouragement on buying in quantity is a preferable choice for marketing campaigns, and companies may thus design advertisements in this way. On the other hand, good quality plays an important role, opponents suggest. Such aspect can dispense good impression over people, which contribute to the sustainability of the good sales of goods. Furthermore, this is a main factor that guarantee ideal price in the market. If the quality is not promoted appropriately, it diminishes the profits directly. Example for this issue is myriad. Sanlu Group used melamin in the milk powder for deception on the protein test. This resulted ailments among infants and made it notorious. Eventually, Sanlu collapsed. Moreover, people prefer import milk powder even if it is more expensive. So, promotion of quantity is inevitable for the companies, and designs of advertisements toward this aspect will be essential parts of the marketing apartments. Personally, I believe number in sales and quality have their unique significance and are relevant at the same time. Such prompt in quality gives publics feel of safe and can boost sales. In conclusion, as companies’ preferences on which kind of aspect they will show in advertisement constitute a general picture in the content of advertising industry, and they will chase for the largest profits, they will strike a balance on both promoting their goodness and sales.