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Nowadays, many of the goods exist a phenomenon of excessive packging. For example, the moon cake packege were applied beautiful box ,ect. There are several reasons of the phenomenon. Above all, saler think it promote sales volume of the fine packging, becuase consumer like beautiful goods. Secondly, people generaly consider products is well throught fine packging when they go shopping. They believe in you get what you pay for. At a result, the popularity of excessive packaging. In my opinion, I not agree with excessive packging that it's waste resource, at the same time also break environment.