【题目要求】
Advertising encourage people to buy in quantity rather than promoting its quality. To what extent do you agree or disagree?
【题目分析】
老题。广告出题种类两种,一种为大范围的(易写),如广告的好与坏;一种为考察细节的(难写),如来自竞争公司的广告对消费者的影响,而此次考试属于后者。所以大家要加强审题练习。文章词汇表达丰富,学术词汇积累做的也很棒;可适当增加复合句和从句的使用;文章层次较为清晰。
I partly agree. Advertising is a tool to promote sales, but the sales can reflect the quality. It takes times, energy, capital, and labor force to develop some new products or services, to ensure those get paid off, certain advertisements must be employed to accelerate sales. Nowadays, it is hard for any businesses to survive without highlighting its quality, this can be proved by the bankruptcy of Sanlu company due to additives scandal. Once business lose its credits, it will lose everything. To compete with rivals, quality is a big issue to be prioritized by any businesses. And sale is the best reflection of quality, no advertising can conceal the quality issue. We can have noticed that numerous brands appeared and disappeared in the past, from the acquisition of Nokia by Microsoft, to the transformation of Kodak Company, and now is the fierce competition between Susang and Apple. market tells what is good. People are becoming more and rational in consumption, especially when there are so many options offered, so advertising may exert a less impact on the behavior of customers than before. Advertising is some performances presented by businesses, and the judges are always the market.