2013年5月16日雅思大作文真题:广告的副作用

作者词汇量积累不错，能够较恰当地使用学术词汇；作者有一定功底，可在平时练习中增加长难句的记忆；文章采用了适当的过渡词和衔接词，结构比较严谨。

Personally, I dislike some advertising which lack originality and boring but still being put on TV and bus media repetitively. Furthermore, advertising in China frequently introduce in homonyms which may cause confusions to children and mislead them. Imaging when staying on a bus or watching TV, with some hackneyed and stereotyped expressions swirling around your ears which really bothered me and make me to think the reasons behind. Public transport systems and TV stations in China are always monopolized by government which generally lack service consciousness. When they introduced some advertising, in no way they ever cared about building a friendly atmosphere. The advertisement producer in China always like to take a short cut, which means simply rely on linear thinking and conventional manner to develop some stupid ideas instead of trying hard in lateral thinking and make more innovations.Finally, the passengers and audiences suffered. Chinese use idioms a lot, and are proud of citing them frequently. This can be seen in advertising as well, but in a less formal way. They substitute some words in the idioms with homonyms which hidden some specific meanings. This kind of advertising is suppose to target adults who understand the original meaning, but our children are ignorant about this, thus they may follow and finally being confused about those idioms. All in all, I think people who are doing the advertising should not shirk the responsibilities to be more innovative and less misleading in their work.