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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
作者词汇基本功不错，建议今后多用学术词汇；作者有一定功底，可在平时练习中增加长难句的记忆；全文结构较为严谨。
Thousands of advertisements spring up in our life no matter we turn on TV, surf the Internet, walk on the street and even go to a public toilet. Like it or not, It has become a part of modern society, playing a important role in our life and influencing our living style to some extent. They firstly direct our consumption. Consumption is our main social behavior after work which connects each individual together in a large commercial system called "market" where all the merchants try to persuade consumers to purchase their products. Facing a variety of products and services, it is easy to fall into "choosing dilemma" which leaves us at sea. Smartly designed ads can help us out by telling us the main traits of a certain product so that we can choose the one that satisfies us the most. In this term, advertisement save our time by assist us in making a relatively wise choice. However, Some advertisements are too persuasive that we follow whatever it announces and consequently make an unwise trading. A case in point is that many girls buy mountains of skirts that they will never put on. The extraordinary power of the advertisement tempts many merchants to attach too much importance on it, rather than the quality of the product. The case is more detrimental if the advertisement offers fake information. In order to avoid the detriment of advertisement, government should exert potent measure to reassure the authenticity of each advertisement. further more, mass media should be responsible for the ads they broadcasted. They can be accused by offering fake advertisement. Besides, the main measure is to level up the judgment of the customers. They should have the common sense of the product advertised and keep calm and sane when handing out their credit cards.
可可英语 - 划词释义
