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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
文中学术词汇使用较丰富，但请注意单词拼写的检查；若注意一些句子错误，文章会更漂亮；文章结构不够严谨，应增加过程性词汇的使用。
Noweday people are facing advertising everywhere from the traditional channel to the new media which annoy many people. But as an important commercial tool in marketing advertising is used to communicate with consumer and help merchant deliver the information of product. A sword has a double edge as well as advertising. We can't imagine what world would be without advertising which actually is very helpful for people's life . It seems the world has gone back and getting quiet. People have to go to the physicall store to look for the product and don't know how to make a decision. Even when the advanced product is invented which will improve life quality of people nobody would realize its existence. Excellent advertising including good consumer insight can move people and have a reasonce. People can tell products apart and pick what they really want and find new product accorded with their undiscovered demand via advertising. Though advertising help a lof both for consumer and merchant there are still many people who despise advertising appearing everywhere. People feel like they are disturbed when they want to get something from media. For an example, audience have to wait and watch a long time commerial which they are not interested in before they watch the film or video. Also the awful advertising without sympathetic insight and creative expression lead to the prejudice of people as the traditional way of yelling is very noisy and terrible. To restrain the negative impact of advertising on people's life some measure must be taken. Enhancing the quality of advertising is most usefull solution. Advertiser should change their mind toward the role advertisng should play. It is no longer a tool to deliver information for consumer who have been overwhelmed but engage them to have a interaction. Good insight and creative expression is must-have to touch consumer and enhance the emotional bonding. Let the commercial adorable and avoid becoming noise for consumer. As is mentioned above advertising plays an vital role but also have negative impat on people' life. To make advertising more adorable and less annoyed enhancing the quality is crucial.
