2012年7月7日雅思大作文真题:广告对消费者的影响

作者词汇基础不错，在学术词汇的积累上还要再接再厉；使用了部分简单的长难句，可适当增加一些复杂的长句；语言不流畅；连词使用偏少。

Advertisement is prevailing in our daily life. We can not only see advertisement on TV or on the Internet but also could see it when waiting for buses. The popularity of advertisement has appreciable influence on our purchase. One of the common thinkings is that it persuade individuals to buy in quality rather than improving the quality. From my point of view, advertisement just works as enzyme and the last decisions are made by ourselves. Advertisement indeed has impacts on our buying. Firstly, the repeated advertisement tell us to buy latest products instead of thinking too much about the quality, especially those with celebrities. It pushes individuals, especially youngest to buy goods without thinking about the quality and practical values. What is worse, the continuous coming of new advertisement often make us less time to think the last bad quality experiences. Secondly, too much similar advertisement due to so many similar goods makes us vertiginous, which often end up with buying cheaper one. While the information in advertisement always pay too much focus on savvy price. Even some with quality information is not according to its true quality. Hence the end of most purchase will be endless buying and comparing. Generally speaking, the advertisement nowadays would misleading our purchases. Despite the invading of advertisement in our daily life and encourage us to buy in quality, we are the last decision makers and could say ' no' to low quality goods. On one hand, we cannot avert from all the advertisement but can change our feeling and attitude.the reason why some advertisement are successful is that it has impact on your thinking or feeling not just only tell you the existence of items. For instance, the turning up of celebrities makes you feel fashion or promote your self esteem if you have the thing. Provided that you treat the advertisement equals items, we could think more about the goods themselves. On the other hand, advertisement is not the only way to get know the quality of goods, such as talking with neighbours and sale staff. In another words, advertisement could not control our decisions if we choose not to. Generally speaking, the right to make our minds still in our hand not the advertisement. To conclude, the advertisement indeed have affect our purchase due to using latest goods to tempt us and using price card frequently, which encourage us to buy in quantity instead of quality. From my point of view, individuals are still could make their minds without too much effected by advertisement as changing attitude to it and looking for more recourse to know goods.