- 分享到:
【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
可适当增加复合句和从句的使用；用词灵活多样，但学术词汇的积累还有很大的空间；语言不流畅；连词使用偏少。
The influence advertisements have upon people can be seen in almost every aspect of our life. While advertisements provide us with more choices, they also exert negative impacts.To cope with those issues requires combined efforts from both government and ourselves. First of all, some people claim that advertisements enables us to have a faster and better understanding of how products work. With advertisements seen everywhere, on TV, on the street, on newspaper and on the internet, it is conveninent for people to capture the information they need. Besides, some advertisements intend to enrich people's life by showing us a healthy lifestyle. Secondly, advertizing has become one of the most important resources of revenue for many companies. For example, some luxuries brands spend millions of dollars on their advertisements to attract customers like coco, chanel. However, advertizing, at the same time, could be delusive. They sometimes appear unreal in order to sell more products, which could mislead consumers to spend money unnecessarily. In addition, some advertisements could exert adverse impacts upon teenagers, like cigarettes, and alcohol as they might try to experience it because of their strong curiosity. Furthermore, some people are very easy to be swayed by advertisements and purchase impulsivly only to satisfy their sudden whim, while some others are keen to follow the trend and buy goods just because other also buy the same thing. From my perspective, to alleviate the negative impacts advertisement exert on us requires both government and ourselves. On one hand, government should set laws to give heavy penalty to those who dare produce false advertisements. On the other hand, we, ourselves, should have the self-control to realize our real needs so as not to spend money unnecessarily. In conclusion, advertisements have a lot of impacts upon us, some are positive while some are adverse. To stop spending money impulsively, we need to be self-controlled.
