2012年7月7日雅思大作文真题:广告对消费者的影响

语句间的衔接成分用的不错，同时文章中的过程性词汇很丰富；文中高级词汇表达比较恰当，词汇拼写要再接再厉；作者句法基础较为扎实。

With the resplendent industrial development and then increasing amounts of what consumers can buy and can dream of,advertising is taking an more and more significant part in quotidian life of almost everyone.In light of the increasingly crucial role of advertising playing in modern society and daily life,many experts and academicians debate about the real influence on consumers' choices,i.e.whether consumers put more weight on the quantity of commodities rather than its quality.The profession insists in this point that their advertising does not emphsize the quantity or cozen extensive customers.Indeed,in my view,we can not simplify this issue by just thinking that advertising has only one-side effect,and I quite agree with the dichotimization of its various aftermath. Firstly,some advertising does has an obvious result which makes whoever has seen it want to buy more than they truly need.For example,in some supermarkets and corner shops,the managers always intents to sell out numerous stocks of commodities,such as vegetables and fruits which will expire recently,milk and yogurt which are not fresh,or diverse snakes which possess too much space in their warehouse.What is going on hereby is that they often print many posters to give out and make advertising by broadcasting the discount news.Consequently,countless ladies and housekeepers will come to buy what is not necessary for their life,just wishing that they can get the discount and predict that those commodities brought under luck will take effect.So,under this condition,those advertisements actually encourage consumers to buy in quatity rather than promoting the products' quality. Secondly,however,in most free-market economy,the cosumers have full authority and automonous rights to decide whether they will purchase what the advertisments are promoting,although sometimes,if not always,the human being is easily evocative and weak in controlling their emotion.It is the consumers themselves that make the decision,actually.Especially,owing to plenty of knowledge and introduction which can be gained from televisions,the Internet,journals and books,consumers have become so sagacious about the detail information of what they want to buy that sellers cannot make difference only by taking advantage of consumers' psychological weakness.Moreover,competition has been enormously vehement in market where the one who fails to suffice consumers will be defeated by countless competitors who every minute make their mind to monopolize the market as much as possible.Sellers must wrack their mind and heart to gruntle latent consumers and present buyers,and productors must always make improving the quality as the first importance.So promoting is certainly the necessity of surviving from vicissitudes of the market. Thirdly, the regulation legislated by parliment and erected by government,about how to advertise the commodities and about inspecting them,will establish the fence of guaranteeing most commodities.On the one hand,it is clear that responsibility lies in official deparments to overhaul the advertisements,in order to circumvent the fictitious information.On the other hand,it is reasonable that rational advertisers would spontaneously promote the commodities' quality and warrant the truthfulness,under the surveillance of the bureaucracy. In conclusion,even though sometimes advertisements will attract consumers to buy in quantity than promoting the quality,I quite take the view that in most cases advertising would put emphasis upon the quality.After all,the inner force of competition brought about by market,and the outside power brought about by mandarin administration,will make quality the first determination.