【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争,不同公司打出各式各样的广告,霎时间,铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法,开头结尾相对容易,body paragraphs分为两段展开,按照题目提问的先后顺序:首先,第一问可以写广告所带来的诸多benefits,比如:广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式,让人们生活更加幸福快乐more contented。当然也可以写drawbacks,例如:很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗,对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次,针对问题提出解决的solutions,这里可以从政府的角度切入,广告利弊兼有,政府应当积极引导,以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
从句偏少,建议平时练习中加大单词的记忆;作者能较熟练地使用一定的高级词汇,但拼写方面要再接再厉;上下文衔接不流畅,文章结构不严谨。
The influences of advertisements on people's life Nowadays,more and more kinds of advertisements are entering our daily life. They have already played an important role in commericals.A great variety of beautiful products are showed by advertisements to us. Through them, we can have rough ideas of the functions and usages of the products. It lays a helpful foundation for us to know these products better in the future. However, every coin has two points. The disadvantages of advertisements have been widely known to the public. Many false commericals misleading customers, which causes a lot of customers have bad impressions on them. Besides, abusing advertisements can contribute to a bad self-image on the products.Not only the disadvantages of advertising is in terms of business, but also they have harmful influences on teenerages' growth. Some vulgar contents of advertisements have negative effects on mental health. Advertising is now a circus-show. Their benefits and disadvantages both appear on our society. In reponse to them, i think that we can limit the numbers of advertisements in the first step.Then, we should improve the qualities of advertisements.Last but not the least, we should enhance our awareness of distinguishing the various advertisements.