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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
作者词汇基本功不错，建议今后多用高级词汇；作者句法知识很棒，适当增加从句的使用，会取得更不错的成绩；全文结构较为严谨。
Along with the popularity of television, advertising has become something that we have to deal with every day. Even if you don't watch TV, there are still hundreds of billboards that cannot be ignored everywhere, so more and more kinds of advertisements are entering our daily life. Many people can come up with some cool fun commercial slogans anytime. Advertising is a way of merchants to enhance the reputation of their products or their enterprises. It can also bring profits to the TV station. Therefore, they have already played an important role in commercials. A great variety of products is showed by advertisements to us. Through them, we can have rough ideas of the functions and usages of the products. It lies a helpful foundation for us to know these products better in the future. Of course, every coin has two points. While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials. Many false commercials misleading customers, which cause a lot of customers have bad impressions on them. Besides, using lots of advertisements can contribute to a bad self-image on the products. Not only the disadvantages of advertising is in terms of business, but also they have harmful influences on teenagers' growth. Some vulgar contents of advertisements have negative effects on mental health. Advertising is now a circus-show. Their benefits and disadvantages both appear on our society. In response to them, I think that we can limit the numbers of advertisements in the first step. Then, we should improve the qualities of advertising. Last but not least, we should enhance our awareness of distinguishing the various advertisements.
