【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争,不同公司打出各式各样的广告,霎时间,铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法,开头结尾相对容易,body paragraphs分为两段展开,按照题目提问的先后顺序:首先,第一问可以写广告所带来的诸多benefits,比如:广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式,让人们生活更加幸福快乐more contented。当然也可以写drawbacks,例如:很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗,对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次,针对问题提出解决的solutions,这里可以从政府的角度切入,广告利弊兼有,政府应当积极引导,以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
语句间的衔接成分用的不错,同时文章中的过程性词汇很丰富;文中词汇使用灵活,高级词汇积累做的很棒,但拼写错误要注意;从句使用很不错,再接再厉。
The extent to how much influence advertisements have on consumers could be easily reflected by the amounts of unneccessary stuff purchased constantly on people's daily life which ranging from snacks,clothing,eletronic products to large household appliance. Mankind with ever-lasting desire is now exposing to the tempetations created by various advertising without time and space limit, which leading to some severe problems in the society. This generation lives a much more comfortable life surrounded by all sorts of technology-made miracles especially as the convenience bought by transportation system, internet creation. The quality of life has been making a sifinicant change in a positive way, though the spiritual world of life hasn't moved with it to the same direction.Actually with all those advanced system, now we are more likely to assess to advertising. And the worse is that all ads promotes for one simple reason as to generate demands from all aspects of people's life. In other words, ads feed on humans' greedy nature of wanting which causing the imblance of their mind, distorting ones' value towards society. There is no an easy way to keep one out of exposure to those ads since they are basically around every corner of our life. For instance, you have a big chance to meet tons of ads while you are doing your study research online, which might tend to draw your attention back to the attractive products on the screen since they are irresistable. Even so when you decide to get some of those things from where it begins in order to satisfy your desire and get back to study, then it will lead to wasting more time on selecting one specify item simply because those shining items online are all well-advertised and competitive. In my perspective, the depriving of attention is getting worse due to those ads. Instead of promoting ads for benefits to the economy's sake, i think the government should limit the numbers of ads both online and offline by adopting some advertisng laws to cut the fake exaggerated ads.