2012年7月7日雅思大作文真题:广告对消费者的影响

采用了适当的衔接手法，层次清晰；作者词汇表达较多样灵活，也能较准确地使用高级词汇；作者句法基础不错，可适当增加复杂句的使用。

In consumer goods enterprises, marketing department is playing an increasing vital role. Long-term reputation building and short-term promotion are two key strategies when conducting marketing campaign. As far as I am concerned, those two approaches are of equal significance for the company. It is evident that the reputation of a company is essential to appeal to costumers. When consumers make purchase decisions, they tend to choose the products that are produced by reputable and famous companies. It helps them to ensure the products are in better quality than others. In a joint effort from the top 5 academic institutions in the US and the UK, 80% of the 8000 interviewees, who are keen to shopping, believe that they would prefer the company with better fame when selecting products. On the other hand, short-term promotion by means of discounts and special offers is also a key to the success of the company. Attractive promotion can help to catch consumers’ eyes and they tend to believe that it is a valuable opportunity to purchase these products if they are on discounts. According to the same survey mentioned above, 75 percent of interviewees believe that they would consider the discounted products while shopping. In conclusion, marketers in consumer goods company should place emphasis on both long-term strategy by boosting the fame of the company and short-term approach through discounts and special offers.