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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
文章结构不错，使用了丰富的衔接词和过渡词；若增加一些从句的使用，文章会更不错；文中词汇表达使用较丰富，部分高级词汇的使用比较灵活，单词拼写方面要继续努力。
Nowadays,many companies make advertisements about their productions on Tv.This action can have a great influence on our lives. There are some benefits about advertisements.Firstly,they can help people learn more about the goods they want to buy,so this can help them make better decisions.Secondly,some advertisements made by goveronment have educationl effets,for example ,they teach peolple to save waterAt last,some advertisements can entertain people,and some famous celebrity take part in the process making advertisement,you are likely to see your favorate actor.On the same time,There are drawbacks.Some producers make false information about their product and mislead consumers,also advertising raise the cost of products,so people may need to spend more money to buy the same goods. In order to reduce the negative effects,we should take some effective measures.There should be serious punishments for those who made false informention,such as fine a large amount of money.The goveronment should make some rules to monitor the producers.
可可英语 - 划词释义
