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Why does New Balance own so many celebrity fans In recent years, New Balance is more and more popular and a significant reason is that it owns lots of celebrity fans. Then why are so many celebrities crazy for New Balance. New Balance, one of the world's major sports footwear manufacturers, whose full name is New Balance Athletic Shoe, Inc.. Founded in 1906 in Boston, USA, it is known as the "President jogging shoes" .It not only captures the heart of several presidents of the United States, such as Barack Obama, William Clinton, and Ronald Reagan but also wins the favor of a large of famous stars. For example ,the godfather of iPhone Steve Jobs, American comedian Bill Hader, singer Joel Madden, actress Emma Roberts etc. It is not only popular in the United States but also sweeps across Asia, such as South Korean star Jong-ki Song, Chinese star Chow Yun Fat, Leslie Cheung ,Jet Ii, etc. Although New Balance has massive celebrity fans, it never pays stars for advertisements .Being well-known for its specialty, it extremely values United States -manufacturing spirit, which pushes its workers to make a pair of shoes as the same with building a luxury carve. With great originality, New Balance attaches great importance to the traditional craft as well as the technology. Besides, its design is awfully people-oriented, providing the same size with different width in order to provide every consumer with the most comfortable shoes, which attributes to satisfy the consumers. Comparing With strong competitors such as Adidas, Nike, New Balance is unique to brand strategy whose logo is creating civilian hero. With the word of mouth marketing strategy, New Balance depends on the ordinary consumers to promote and popularize rather than the famous stars, which helps cut down on a mass of endorsements as well as wining the public’s loyalty. That’s why New Balance can keep customers for such a long time. Go and buy New Balance, then you can be a hero too!