- 分享到:
语句间的衔接成分用的不错，同时文章中的过程性词汇很丰富；作者词汇基础很好，也能较灵活使用高级词汇，望继续努力；可适当增加从句和复杂句使用。
Why chooses Under Armour It is well-known that the famous NBA player Brandon Jennings is the first celebrity endorser for Under Armour. Apart from Jennings, Stephen Curry also joins in Under Armour later, which enhances its popularity rapidly. Now let me show you the brilliant history of Under Armour. I bet you will like it. Founded by a former Maryland football star named Kevin Plank in 1996, Under Armour was famous as a high-end functional sportswear brand. Fed up with being sweaty after exercise, Kevin Plank invented a kind of lightweight material which can keep the body refreshing and cool during the strenuous exercise. Then he convinced two college football teams to purchase his equipment. One college is Georgia Tech in Atlanta while another is Arizona State University in Phoenix. Later NFL team Atlanta Falcons also wears this new equipment. Since then, more and more teams choose this new brand, namely the later Under Armour. In 2003, Under Armour started to make a series of ads in the of theme "warrior" whose slogan is "We must protect this house". In 2004, Under Armour designed the uniforms for Maryland Terrapins and launched out the advertisements based on the prototype of the coach Ralph Friedgen. There are various kinds of products in Under Armour, among them, Foot Gear and Cold Gear, Heat Gear is three main products. It is not only the variety t but also its unique style that shines Under Armour. Unlike other competitors, Under Armour uses different strategies toward male consumers and female consumers. For men, Under Armour mainly attracts them through showing a sort of masculinity. It can help the man cultivate the quality like aggression, toughness, and ambition so that they can be more charming. For the woman, Under Armour designs a kind of flexible sportswear according to their slim body so as to comfort the women better. Therefore, next time if you want to exercise, you can try Under Armour.
