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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
作者词汇量积累不错，能够较恰当地使用高级词汇；文章结构不错，使用了丰富的衔接词和过渡词；文中应适当增加从句和长难句的使用。
It is quite common for modern people to come across advertisements in their everyday life .They can see the advertisements from newspaper to TV , from radio to internet . No one is possible to shun from them . Ads has affected people's lives in every aspects and some measures should be taken to minimize these side effects. No one can deny that advertisements have become the important part of human's life .With advertisements , customers are well informed of the information of products and therefore making a smart choice .However, without these help , people may have to spend a lot of time on searching information that they want everywhere ,which could be pretty annoying. On the other hand , advertisements also have its drawbacks . Due to the false information or exaggerative ones on advertisements , people can suffer financially . Also , people may purchase products that they don't actually want only because advertisements keep promoting these products to them and mislead to make the wrong decision .Further , advertisements aimed at children are said to put great pressure on parents . Because children always ask their parents to buy the products which are displayed on ads . Therefore , parents get really upset about these advertisements . Some measures are excepted to solve these issues .Firstly , government should keep an close eye on the advertisement business and censor strictly on advertisements which mislead their customers ; Secondly , a law should be introduced as a deterrent to the illegal behaviors .The company which provides the false messages about products should be punished ,In that way , advertisements are more aware of their actions . Meanwhile , rights of customers can be protected . To conclude , as living in such a commercial world , everyone will be connected with advertisements . Although ,people may benefits from its advantages , they may also suffer from its shortcoming . To reduce these negative effects ,government should monitor the advertising industry to better safeguard consumer's interest .
