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【题目要求】
News media are important in modern society. Why are they so important? Are their influences generally positive or negative?
【题目翻译】新闻媒体在当代社会中很重要。它们为什么这么重要？它们的影响通常是积极的还是负面的？
【关键词分析】
media
media来源于拉丁语，是medium的复数形式。因此这个词在英语中大多是用作复数形式，是各种媒体的总称。具体包括：print media（平面媒体），如newspaper, magazine；broadcast media（电波媒体），如radio, television, 以及new media（新媒体），主要指the Internet. 以上这些媒体又可以称之为mass media（大众媒体）。
news media
本文应当围绕新闻媒体来展开，不要提到媒体的娱乐功能。
【话题分类与题型】
本题是老题新出，与2005年6月25日、2009年3月5日、2009年8月22日的话题基本一致。属于“媒体与广告”类话题的“新闻与媒体”分支。媒体类话题在2011年共出现6次，这次是2012年首次出现，上一次出现是在2011年11月17日。
该题属于混搭类题型（原因+利弊分析），兼备说明文和议论文的写法（与09年3月5日的题型一致）。混搭题型是近期说明文考察的重点，2011年共出现7次，而标准的说明文（问题+原因+影响+解决方法）仅出现4次，因此在写作的时候应当特别留意混搭题型。
【话题评价】
媒体与广告类话题共有“新闻与媒体”、“媒体审查制度”以及“广告”三大主题。本题在“十大话题万能分类题库”中属于母题，因此只要做好充足的复习准备，难度不大。
【题型解析】
混搭题型主要有常见的几种出题方式：原因+利弊分析、原因+同意与否（针对题目中所给出的解决方法）、同意与否+解决方法。回答时一定要紧扣问题。
此题属于“原因+利弊分析”题型，也是混搭类出现最多的类型。这种题目在解答时要注意，第二问建议大家写成双边支持，即好处和坏处都有，这样一来观点容易构思，字数容易达到，二来考官觉得考生思维比较全面。
大家可以思考一下下面这道相同题型的题目：
Some employers think that formal academic qualifications are more important than life experiences and personal qualities when they look for an employee. Why is it the case? Is it a positive or negative development? （071013）
【解题思路】
本文建议采用五段式。正文分三段，分别交代原因、好处、坏处。
原因：信息化时代information era的到来和全球一体化globalisation的发展使得现代人越来越依赖于媒体传递的信息。
好处：新闻给人们提供了大量的信息。关于国家的政治动向、政策变化的报道可以指导个人和公司的发展计划、投资理财；天气预报、路况信息等为个人的出行提供了指导；一些针对社会弱势群体的社会新闻也唤起公众的同情心，使有困难的人得到社会的帮助。
坏处：有些新闻来源不靠谱，特别是网络媒体。由于人人都可以通过twitter之类的社交网站social networking site来传播信息，因此给谣言rumour的传播提供了可能。有些媒体受政党控制，因此传递的是一些带偏见biased的消息，公众无法客观地从媒体中获取真相。甚至有些无良记者unscrupulous journalists为了引起轰动sensation，通过捏造一些假新闻chequebook journalism来吸引读者眼球。
结论：国家可以出台相关的法律法规related laws and regulations should be constituted，媒体应该进行自我审查impose auto-censorship，来规范媒体和记者的行为。而公众应当有独立思考能力和批判性思维能力independent thinking and critical thinking ability，来辨别新闻的真假。
过渡词很丰富，衔接词同时使用的恰到好处；作者词汇基本功很好，高级词汇表达也比较恰当；作者句法知识掌握的不够好，可适当增加从句的使用。
We are living in an age where current information can be spread out immediately and people can get informed of news just by clicking the mouse and surfing the internet, which means mass madia plays a vital role in modern society. More importantly, citizens are accustomed to acquiring the information to make decisions that are related to house investment, marriage and health problems. Personally speaking, mass media also have the merits and demerits. On the one hand, positive news that include person's selfless sacrifice and the legend of personal career can always encourage average people's ambition and aspiration to make endeavour and evoke the public's compassion and appreciation. For example, the popular TV show Touching China, which is about the story of average people, has commented the beautiful teacher Zhang Lili who had saved many children's lives from an uncontrolled bus. Unfortunately, she lost her legs. When people heard the news about dedication they always felt appreciated and compassionate for what some strangers had done. This is what the news' glamour has. On the other hand, some media usually exaggerate the truth and put the mysterious veil to attract people's attention such as famous stars' scandals, politicians' sexual affair and athletic stars' violence and so on. Undoubtly, some people will be attracted by these superficial information and these media can also benefit from it's topic and hotness. However, reporting these unhealthy and ridiculous news, these media could affect the public's outlook unconsciously. People's aesthetic standard will decline to seek for excitement and violence. These above impacts are not beneficial for the development of society, particularly our dwellers. In conclusion, although mass media have unexpected influence on people's behaviour and psychology, yet they also bring unconscious effect to mould people's character. The state should supervise and control the reported content of mass media so as to create the harmonious ambience.
