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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
作者英语功底扎实，可适当调整文中从句数量；文中高级词汇表达比较恰当，词汇拼写要再接再厉；全文结构较为严谨。
Nowdays, many companies take every kinds of ways to make up of a variety of advertisements to attracts consumers. A majority of advertisements occupied our view and make us hesitate to select our willing products. On the one hand, we cannot deny the benefits the advertisements brought for our life. Firstly, the advertisements the companies promote can give us a vivid and attractive image about the products. Then, people lived far away from the factories and producers are able to know the detail about the prodcuts they would like to buy via homogenous advertisements presented by the TV or newspapers. Besides, advertisements are really a efficient way for the producer to broadcanst theri products, and attain great profits for the company fast by the small invests. However, there exsits some advertisements which exaggerate the effects the products supplied and give a fake image to the consumers. Besides, advertisements are just a way to show the products to people and make them inpiring. The qualifications and pratical function the products brought contributed to the products sales amounts. Companies and producers are essential to take measures to improve the products and do their utmost to revise the drawbacks of their products, other than just adopting untrue but facinating advertisements. The companies only change the ways of advertisements just break the norml rules of the market and cause evil competition between different producers, for example, the food safety problem is become a serius problem in China, even some big food company used illegal ingredients in their products, though they showed really attractive and delicious on TV. The fake advertisements will acribe to threatens and worries among consumers.
