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您现在的位置:首页> 留学> 雅思> 真题> 2012年10月27日雅思大作文真题:广告到底能不能影响人们的消费

2012年10月27日雅思大作文真题:广告到底能不能影响人们的消费

发布时间:2013-08-07 15:56浏览次数:6925
要求:

题目要求:

Advertising discourages people from being different individuals by making us all want to do the same and look the same. Do you agree or disagree?

题目讲解:

题义理解上有那么一点难!但是总之都跟广告有关。

广告使人们都看上去一样,也就是广告的宣传效应会影响人们的消费行为 manipulate people's buying behaviour然后掀起一些特定品牌的时尚create fashion。也就是去写广告的影响力会使一些brands垄断市场monopolise the market。
但是广告其实并不会使人们都一样,我们不能低估人们对于产品质量和个人喜好的理性underestimate people's rationality to products quality and the influence of personal preference.
这么一分析,还是我们说的广告经典题,广告到底能不能影响人们的消费!
用户的作文(系统评分1.0分
评语:

用户练习作文:

As one means of promoting products, our life is filled up with advertisements wherever we go, the shopping street or the TV series, etc. Commercials with all kinds of creative and novel ideas are not just enough, celebrities in musical, sports, films and television areas are also appeared to endorse with an incredible number of money which is spent by those companies. And when it comes to the impact of advertising, there are two different opinions risen. People who believe that advertisement indeed have an influence on their preference on products, with a reason that it represents a kind of guarantee, on the quality and the safety of the commodities, to some extent. Actually, some small companies can’t afford the advertising expense and maybe to reduce the cost their products even not meet the level of the standard. And for those manufacturers who can bear the expense of advertising also must be responsible for their products and customers. Based on this relationship, there are more and more people tend to choose advertised productions. On the other hand, advertisement plays and important guide for people who need to decide. When there are many commodities are displayed here need to pick and the stimulates of music, light and colors of advertisement will impress people significantly and those can easily arise from consumers memory then they will be taken away naturally. On contrary, people who held opposite attitude think that advertisements don’t affect people’s behaviors of consumption effectively. For example, the aged people rarely attracted by the advertisements and they always stick to their own preference and regard their own experiences before they decide to purchase. In addition, despite some large and famous companies know that they stand the responsibility of their products and of consumers, appealing to the high profits inside the market they prefer to advocate the performance of their products exaggeratedly and to take the risk to cheat on consumers. With the existing of the fraud businessmen, the advertisements don’t always win. Regarding of all the influences of advertisement, maybe they can point out a certain product when you’re hesitating. Those people who like to decide by themselves don’t depend on others conduct that make the advertisement useless. Whatever the way consumers choose or not, as long as the product they picked eventually work well.

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