In recent years,with the continuous expansion of colleges and universities and the impact of the financial crisis,the employment pressure of college students is increasing. Under this circumstance,the government has encouraged college students to start a business as one of the measures to alleviate employment pressure. As a special group in the entrepreneurial group,college students have a high level of education,are easy to accept new things,and have fewer kinds of embarrassment,so they can go light.In contrast,due to lack of experience,weak capital accumulation and other reasons,it is easy to lead to the failure of college students to start a business. The nature of university entrepreneurship is still unclear.Lack of venture capital and correct guidance is generally a lack of a good platform. As a newcomer,with the help of the power of the platform,college students can learn advanced management concepts and operational skills.This plays an important role in strengthening their comprehensive ability and is also an indispensable process for entrepreneurs to accumulate experience.