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【题目要求】
People are frequently confronted with huge amounts of advertisements from competing companies. To what extent do you think the advertising industry exerts an influence upon people’s lives? And what measures could be adopted to counter the risk of the disastrous effects?
【题目翻译】
应对竞争，不同公司打出各式各样的广告，霎时间，铺天盖地的广告向人们席卷而来!
广告在多大程度上影响了人们的生活?应该采取哪些措施应对广告所带来的不良影响?
【题目关键词】
advertisements; exert an influence upon; adopt measures
【写作小贴士】
此类题目是典型的blended essay的写法，开头结尾相对容易，body paragraphs分为两段展开，按照题目提问的先后顺序：首先，第一问可以写广告所带来的诸多benefits，比如：广告让我们更加清晰了解产品特点getting a better understanding of how the products work;成为大多数企业的收入来源sources of revenue;部分广告向人们宣传健康生活方式，让人们生活更加幸福快乐more contented。当然也可以写drawbacks，例如：很多商业广告的虚假宣传误导了消费者消费misleading customers;部分广告内容低俗，对青少年的身心发展不利negative effects on mental health;广告泛滥使广告形象大打折扣contribute to a bad self-image。其次，针对问题提出解决的solutions，这里可以从政府的角度切入，广告利弊兼有，政府应当积极引导，以便广告更好地服务于民众。
【写作语汇一览表】
1.in response to an advertisement回应广告
2.commercials商业广告
3.informative传递信息
4.hooks圈套
5.tricks and catchy phrases花言巧语
6.Advertising is now a circus-show.广告现在就像是在进行马戏表演。
7.be immune to the influence of advertising不受广告的影响
8.subtle不易察觉
9.a great variety of beautiful products玲琅满目的商品
【写作例句推荐】
1. The effect advertising has on our society may be subtle, and most of us remain unaware of how it molds us to fill in the particular company’s needs.
2.While advertising is useful for a host of things, from selling products, to putting public announcements on the air, some of the effects are detrimental as they can intentionally misrepresent “real” people in their commercials.
作者词汇基础扎实，拼写也很棒；作者有一定功底，可在平时练习中增加长难句的记忆；文章结构不够严谨，应增加过程性词汇的使用。
With the development of the technology, we are embracing a wholly revolutionized information age. We are surrounded by numbers of advertisements. No matter how we want to avoid them, they are still able to reach us. As for the advertisement, people share different ideas towards it. Some are of the opinion that advertisements help to inform the customers of the latest and the most popular commodities. While others point out that most of the advertisements are profitable, thus they will mislead the consumers. As to me, in today's society, advertisements do play an increasingly important role in people's life, thus we should have a objective and fair evaluation of it, and exploit it rather than manipulated by it. Via advertisements, we could be accessible to know the latest products and the advantages of different products, and understand why this one is superior than others. With specific knowledge and information, we can judge and purchase on a more reasonable basis. As we know, people may not be able to know the detailed functions and specialties of a new product, and may be easily persuaded to buy it without serious considerations. Thus, the advertisements provide consumers with another way to fully know the products. However, the advertising campaigns these year are becoming strong and disturbing. Wherever we go and stay, we will be confronted with large numbers of advertisements. The posters on the buses and trains, the bans on the internet page and the sudden shifts to the propaganda page are disturbing. There are advertisements involved with almost all kinds of products, including the medicines, machines and cars, etc. As many industries are enrolled in an advertising competition, they will transfer more expense to the part to sell their products rather than improve their quality. Thus, actually, the interests of customers are diminished. Therefore, in order to counter the effect of the detrimental advertisements, we should be the sensible consumer. We should think seriously and evaluate on our own conditions before buying. Instead of following the trend, we should have a clear list of what we need and which is most suitable for us. Only with a clear mind and persistence can we remain stable in the frenzy of advertisements and not be misled by them.
