作者有一定功底,可在平时练习中增加长难句的记忆;作者词汇基本功很好,高级词汇表达也比较恰当;文章结构不错,使用了丰富的衔接词和过渡词。
Why does Jennings choose Under Armour Born in 1989, Brandon Jennings, one of the professional players who is in the Orlando Magical now. The sneaker Jennings endorses for is Under Armour. He is also the first celebrity who advertises for it. Then what makes Jennings become the spokesman of Under Armour? Except Brandon Jennings, President Barack Obama is also a big fan of Under Armour. From this, we can know how popular Under Armour is. Then how can Under Armour win the favor of the public? I think it is owing to its considerate strategies. Firstly, in order to seize more market share, Under Armour enters into the market in a different way. When other competitors like Nike, Adidas both ignore the skintight sportswear, Under Armour grasps the opportunity to specialize in it, creating a unique brand of skintight sportswear, which helps Under Armour gets a big market share rapidly. With the breathable quick-perspiration and quick-drying functions, its skintight sportswear attracts a mass of consumers. In addition, the skintight sportswear of Under Armour is conducive to adapting to various kinds of environment, minimizing the harm of the unfavorable factors, which contributes to the players’ performance. Secondly, based on the original market, Under Armour launches out new series of products such as female clothing, snow suits, racing suits, fencing suits, fencing gloves. In 2006, Under Armour released a female product named feminine pink series whose material is flexible to bear the upper body, which shows the serious attitude toward the women. What’s more, unlike other opponents, Under Armour takes a special propaganda strategy "word of mouth marketing" that depends on the public’s praise more than massive advertisements. To serve the athletes better, Under Armour sets a sewing shop in Maryland by huge funds so as to deal with the emergent orders. The customer’s demand can be satisfied in a few hours, making Under Armour get the good comments. Last but not least, through the male-focused advertisements, Under Armour tells the consumers it can show a kind of power, ambition, and charm, which caters to the taste of the men. By the way, you can buy it online or in physical stores in many modern cities like New York, Beijing and Hong Kong.